Clients:
Sugar Boo Gelato & Desserts
Scope:
Brand Strategy
Visual Identity
Year:
2024
Sugar Boo is a cheerful gelato shop based in Sa Dec, Dong Thap, where every scoop is a sweet smile and every detail invites happiness. I created a playful and youthful brand identity that reflects the heartwarming mission behind Sugar Boo: bringing authentic, high-quality Italian gelato to Vietnam with joy and originality. At the center of the identity is a quirky mascot logo—a delighted waffle cone character holding a spoon, ready to indulge—designed to charm customers of all ages.
Inspired by the brand’s promise of “a little sweet, a lot of Boo,” the visual system emphasizes fun, approachability, and flavorful storytelling. The typography and color palette were carefully chosen to echo the smooth, vibrant spirit of the gelato itself, while the mascot brings a touch of humor and friendliness that aligns perfectly with the brand’s Italian roots and youthful ambition.
This project transforms Sugar Boo into more than just a dessert destination—it becomes a sensory experience, where design and taste combine to melt stress away and spark delight with every visit.
