Clients:
Skin 365 - Beauty & Personal Care
Services:
Brand Strategy
Visual Identity
Rebranding
Year:
2025
Skin 365, formerly known as Minh Cosmetics, began as a modest beauty store in Central Vietnam. Over nearly a decade, it has grown into a trusted retail network and a direct partner of over 100 cosmetic brands across Korea, Japan, Europe, and the U.S. With a deep understanding of the local market and customer needs, Skin 365 has become a beloved destination for beauty enthusiasts seeking safe, high-quality skincare tailored to their unique skin.
To mark its 10-year milestone and prepare for future growth, the brand underwent a strategic rebranding. The goal was to elevate its image while remaining true to the core values that built its loyal community. This transformation included a new brand identity, refined positioning, and a fresh visual language designed to resonate with a younger, style-conscious audience—without losing the warmth and trust that define Skin 365.
The new identity reflects a brand that is:
- Reliable and sophisticated, yet approachable
- Feminine, soft, and fashion-forward
- Rooted in customer-centric values and quality-first principles
This project captures the evolution of Skin 365 into a modern beauty retail brand with aesthetic sensibility and emotional resonance—ready to inspire confidence and self-care in every customer it serves.
