Clients:
Reden Bistro
Scope:
Brand Strategy
Visual Identity
Year:
2024
Reden is a modern bistro in the heart of Da Nang, Vietnam, inspired by the story of a young woman living at the intersection of tradition and modernity. She is a storyteller and a planner, and Reden is her home—a place where friends gather, share meals, and create memories. The restaurant’s dynamic and vibrant identity embodies its soul, expertise, and cosmopolitan spirit while preserving its European-inspired roots and heritage.
The brand not only captures the warmth of tradition while embracing a contemporary aesthetic but also conveys the joyful essence of gastronomy through the fluid elements in its logotype. Drawing inspiration from the German word “Reden,” which means to chat and converse, this concept is infused into the brand’s identity through playful illustrations, reflecting a lively and cheerful spirit.
