Edu path - Study Abroad consultant
Clients:
Edu Path - Study Abroad Consultant
Services:
Logo Design
Visual Brand Language
Social Media
year:
2023
The logo is composed of a combination of common elements of the two letters "e" and "p". From the idea that the earth is spherical, the roads from one country to another are actually curves, the logo is a stylized "e" symbol that is round, decisive and sturdy, representing the meaning of EduPath creating roads, cross-border, solid and effective to help customers achieve their dreams. The negative space inside the logomark creates a "talking" emoji that represents the meaning of connection and confidence to go international.
Red is a suitable color in the education sector because it symbolizes passion and enthusiasm, stimulating creativity. The secondary color palette is added to increase application diversity, mid-blue creates a balanced contrast, while bringing a professional and modern feel. Consistent with the brand's new positioning.
The logo uses the Plus Jakarta Sans typeface, which is a modern Sans-Serif typeface with balanced geometric proportions, round and sturdy characters creating a feeling of trust and professionalism, and clear visibility. is guaranteed and gives the brand a fresh spirit while still ensuring the existing values.
