Aoi - Baby store
Clients:
À Ơi - Baby Store
Services:
Logo
Brand Identity
Prints
Digital Design
year:
2023
Two lifelong friends and moms with a passion and a vision for a modern baby boutique needed a beautiful brand identity, story, and materials to bring their burgeoning business to life.
The brand positioning focuses on the quality and safety of the highly curated collection of apparel, accessories, gifts, and the warmth and cares the A Oi team brings to the experience. Everything - from hang tags to packaging feels like it’s from a trusted friend - and inspired by a love for our littlest ones. A color palette of natural, muted, Scandinavian-inspired tones is balanced by pops of warm and cool colors.
