REDEN – Showcase – Poster

Reden Bistro

A modern bistro in Da Nang that blends European charm with a contemporary, joyful spirit.

Service-tag
Visual Identity-tag
Brand Strategy-tag
Signage-tag
Reden is a modern bistro in the heart of Da Nang, Vietnam, inspired by the story of a young woman living at the intersection of tradition and modernity. She is a storyteller and a planner, and Reden is her home—a place where friends gather, share meals, and create memories. The restaurant’s dynamic and vibrant identity embodies its soul, expertise, and cosmopolitan spirit while preserving its European-inspired roots and heritage.

The brand not only captures the warmth of tradition while embracing a contemporary aesthetic but also conveys the joyful essence of gastronomy through the fluid elements in its logotype. Drawing inspiration from the German word “Reden,” which means to chat and converse, this concept is infused into the brand’s identity through playful illustrations, reflecting a lively and cheerful spirit.
 
Client: Reden Bistro
Sector: FnB
Country: Da Nang, Viet Nam • Year: 2024
Discipline: Visual Identity, Brand Strategy
Art Direction: Junz Nguyen
Design: Junz Nguyen
REDEN – Showcase
REDEN – Showcase
REDEN – Showcase – T-Shirt
REDEN – Showcase-02
REDEN – Showcase – Menu Board
REDEN – Showcase – Brunch Menu 3
REDEN – Showcase – Apron
REDEN – Showcase – Poster
REDEN – Showcase – Tote Bag
REDEN – Showcase – Sidewalk Sign
REDEN – Showcase – Decor
REDEN – Showcase – Coffee Cup
REDEN – Showcase – Takeaway Box

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