Le Ngoc Anh Cosmetics

Like a butterfly, beauty begins within.

This logo concept was developed from the lowercase letter “a”, representing both softness and femininity while also referencing the founder’s name, Ngoc Anh. Through symmetry and fluid curves, the letterform was transformed into a butterfly-inspired symbol that conveys elegance, freedom, and beauty.

The icon also subtly resembles a ribbon bow, adding a sense of refinement and gift-like experience - reflecting the idea that each product is not only cosmetics, but also a form of care and self-appreciation.

With balanced proportions, smooth linework, and carefully controlled negative space, the identity is designed to remain elegant, memorable, and highly adaptable across packaging and brand applications.

Client: Le Ngoc Anh Cosmetics
Sector: Retails
Country: Da Nang, Viet Nam • Year: 2026
Discipline: Visual Identity, Signage & Enviromental
Art Direction: Junz Nguyen
Design: Junz Nguyen

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