Gyushi Yakiniku

Bringing the authentic spirit of Japanese grilling to every table.

Gyushi Yakiniku is a Japanese BBQ restaurant inspired by the harmonious connection between tradition, craftsmanship, and the art of grilling. The logo captures this spirit through a circular emblem featuring a stylized cow silhouette framed by mountain-like linework and natural elements - symbolizing purity, quality, and the origins of premium Japanese beef.

The hand-drawn aesthetic and balanced composition reflect an authentic, down-to-earth dining philosophy, while the bold red color conveys warmth, passion, and the lively atmosphere of yakiniku culture.

The typography is modern yet grounded, complementing the emblem with a sense of approachability and confidence. Together, the visual identity expresses Gyushi Yakiniku’s commitment to delivering a memorable BBQ experience—rooted in Japanese tradition, crafted with care, and served with genuine hospitality.

This brand identity blends cultural richness with contemporary simplicity, creating a distinctive and inviting presence that resonates across print, digital, and in-store applications.

Client: Gyushi Yakiniku
Sector: BBQ Restaurant
Country: Australia • Year: 2022
Discipline: Visual Identity
Art Direction: Junz Nguyen
Design: Junz Nguyen

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