Pico Pickleball - Serve Up the Fun

Sugar Boo is a cheerful gelato shop based in Sa Dec, Dong Thap, where every scoop is a sweet smile and every detail invites happiness. I created a playful and youthful brand identity that reflects the heartwarming mission behind Sugar Boo: bringing authentic, high-quality Italian gelato to Vietnam with joy and originality. At the center of the identity is a quirky mascot logo—a delighted waffle cone character holding a spoon, ready to indulge - designed to charm customers of all ages.

 

Client: Sugar Boo Gelato
Sector: FnB
Country: Sadec, Dong Thap, Viet Nam • Year: 2024
Discipline: Visual Identity, Packaging Design
Art Direction: Junz Nguyen
Design: Junz Nguyen