Sugar Boo – Logo Showcase 06

Pico Pickleball - Serve Up the Fun

Turning movement and connection into a vibrant visual system

Services
Visual Identity-tag
Packaging-tag
Sugar Boo is a cheerful gelato shop based in Sa Dec, Dong Thap, where every scoop is a sweet smile and every detail invites happiness. I created a playful and youthful brand identity that reflects the heartwarming mission behind Sugar Boo: bringing authentic, high-quality Italian gelato to Vietnam with joy and originality. At the center of the identity is a quirky mascot logo—a delighted waffle cone character holding a spoon, ready to indulge - designed to charm customers of all ages.
 
Client: Sugar Boo Gelato
Sector: FnB
Country: Sadec, Dong Thap, Viet Nam • Year: 2024
Discipline: Visual Identity, Packaging Design
Art Direction: Junz Nguyen
Design: Junz Nguyen
Sugar Boo – Logo Showcase 01
Sugar Boo – Logo Showcase 02
Sugar Boo – Logo Showcase 03
Sugar Boo – Logo Showcase 13
Sugar Boo – Logo Showcase 05
Sugar Boo – Logo Showcase 09
Sugar Boo – Logo Showcase 10
Sugar Boo – Logo Showcase 07
Sugar Boo – Logo Showcase 14
Sugar Boo – Logo Showcase 15
Sugar Boo – Logo Showcase 08
Sugar Boo – Logo Showcase 16.1
Sugar Boo – Logo Showcase 18
Sugar Boo – Logo Showcase 16.2
Sugar Boo – Logo Showcase 06
Sugar Boo – Logo Showcase 12.3
Sugar Boo – Logo Showcase 17
Sugar Boo – Logo Showcase 11.2
Sugar Boo – Logo Showcase 04

More Project

Giving a Contemporary Twist to the Traditional Vietnamese DripPhin+ Coffee - Brand Identity, Packaging

A Box of Love, Care, and Fresh Happiness.Hộp Của Mẹ - Visual Identity, Packaging

A Modern Bistro with a Contemporary SpiritReden Bistro - Brand Strategy, Visual Identity, Signage & Environmental

Everyday Blooms by the Coast.Bluemare Flower - Brand Strategy

Playful Spirit in Every SipTẻn Tẻn Tea - Visual Identity, Signage & Environmental, Packaging

Symbol of Grace and Resilience.Kieu Dining - Visual Identity, Signage & Environmental

Shaping the Future with Strength.An Di Hung Company - Visual Identity, Signage & Environmental

Trusted Quality in Every BuildTan Khanh Hung Company - Visual Identity, Signage & Environmental

Living Well Without MedicationReborn Movement Restoration System - Visual Identity, Signage & Environmental

Whispers of Scent and SimplicityKoya Candle - Packaging Design

Experience the Art of Japanese BBQGyushi Yakiniku - Visual Identity

Serve Up the FunPico Pickleball - Brand Strategy, Visual Identity, Digital Design

Defining a Fresh, Confident Look for a Modern Skincare BrandSkin 365 - Beauty & Personal Care - Brand Strategy, Visual Identity

Redefining Education Consultancy with Clarity and Confidence.Edu Path - Brand Identity, Signage & Environmental

A Restaurant Blending Modern Warmth with Traditional RootsThai Market - Visual Identity, Signage & Environmental

Futuristic Clarity for Digital Collectors.Open Sea NFT Dashboard - UI Design

Contact

23 An Hai Dong 1 Street
Da Nang, Viet Nam
Phone: +84 932 517 236
Email: hi@junznguyencollective.vn

Junz Nguyen 2025 © Graphic Designer

View