Phin Plus Coffee
Redefining Vietnamese drip with modern simplicity.
The logo draws inspiration from the familiar image of a coffee cup, with the handle cleverly forming the letter “P”, representing the first letter of Phin+. This detail not only adds aesthetic harmony but also creates a meaningful connection between the brand name and its core product, making it easy for customers to recognize and remember.
The smooth, circular shape evokes a sense of warmth, completeness, and connection — values that reflect the comforting experience Phin+ Coffee aims to offer. Its clean, minimal form conveys a modern and professional identity while preserving the familiarity of traditional coffee culture.
With this design, the logo serves as both a symbol and a signature, ensuring high adaptability across various touchpoints — from signage and packaging to menus and digital platforms. It stands as a strong, distinctive mark that encapsulates the essence of Phin+ Coffee: simple, memorable, and full of character.
Client: Phin Plus Coffee
Sector: FnB
Country: Greenville, America • Year: 2025
Discipline: Brand Strategy, Visual Identity
Art Direction: Junz Nguyen
Design: Junz Nguyen
Sector: FnB
Country: Greenville, America • Year: 2025
Discipline: Brand Strategy, Visual Identity
Art Direction: Junz Nguyen
Design: Junz Nguyen
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