With nearly 15 years of experience guiding Vietnamese individuals in studying abroad, tourism, and immigration, EduPath is revamping its brand identity to reinforce its leadership position and reaffirm its mission: "Accompanying every Vietnamese in conquering their dreams beyond borders."
The new logo, inspired by the letter "e", adopts a minimalist design that symbolizes a strong and seamless pathway - representing EduPath’s role in providing clear direction and unwavering support.
This refreshed identity not only preserves EduPath’s legacy but also marks a new journey - a stronger, modern, and inspiring brand, ensuring customers feel confident as they embark on their global aspirations.
Client: Edu Path
Sector: Consultant
Country: Viet Nam • Year: 2023
Discipline: Brand Strategy, Visual Identity, Signage & Enviromental
Art Direction: Junz Nguyen
Design: Junz Nguyen