Pico Pickleball - Serve Up the Fun

Pico Pickleball & Coffee is a vibrant new destination in Đà Nẵng that blends sport and lifestyle in a playful, energetic way. I was tasked with creating a full brand identity that reflects the youthful spirit and fun-loving atmosphere of the space. The result is a cheerful, dynamic visual system centered around a custom mascot logo: a smiling coffee cup mid-action, enthusiastically playing pickleball.

The design combines bold, friendly typography with a bright color palette to evoke movement, community, and joy. Every element—from the logo to supporting graphics—was crafted to feel approachable and full of personality, appealing to both pickleball enthusiasts and casual café-goers alike. This project celebrates the fusion of sport and social space, turning Pico into a brand that’s as fun to look at as it is to experience.