I’m an experienced multidisciplinary graphic designer passionate about crafting impactful brand identities, immersive digital experiences, and creative strategies that inspire – based in Da Nang, Viet Nam.
I have been creating and supporting brands for over 8 years. During that time I've gained a wealth of experience through freelance ventures and with design agencies. I have been obsessed with design, in some form, from an early age. From being more interested in a PlayStation game manual than the actual game itself, to silently judging the font on a restaurant menu. I have now fully embraced my design geekiness!
Having worked with clients locally and worldwide, I have experienced multiple areas of design, equipping me with the skills and ability to take on most challenges. I know that trust in any relationship is paramount, so my organised and process-driven approach to all projects encourages transparency from both sides and delivers the best possible outcome. Whether as part of a team or an individual, I always hold myself to the highest possible standard.
In a constantly changing world, innovation is essential. I believe that a well-thought-out brand can be a key tool to drive transformation and boost the growth of businesses and organizations.
Brand Strategy
Strategic positioning with focus and vision. I help brands clearly define their role in a changing landscape, shaping their proposition at the intersection of business goals, cultural insights, and real audience needs. I design solid and flexible platforms that enable confident growth and build long-term brand relevance.
Identity System
Design with meaning, character, and functionality. Ideas take shape when they find an authentic visual expression. I create unique identities grounded in purpose, creativity, experimentation, and usability—so our clients can confidently and quickly scale their brands.
Digital
I turn ideas into living experiences. At every stage - from visual identity to digital interaction - I aim to express a brand’s personality with clarity and consistency. My approach is centered on building digital solutions that are cohesive, scalable, and true to the brand’s mission.
My Values
Want to bring your (ideas) to life with me? Let’s get to know each other! Feel free to swing by for a coffee.
Or send me an email with a little bit about yourself, or your answer to a question like "if you could only eat one meal for the rest of your life, what would it be?" or whatever, you know...